HubSpot × CMD+K

CRM

Give your assistant CRM context — who the user is, what plan they're on, and what the account history says.

Connect HubSpot How connectors work

HubSpot MCP use cases

Go-to-market teams that want product conversations reflected in the CRM.

The assistant greets a signed-in user with account-aware help because it can read the HubSpot contact record.
Sales-assist: "log this conversation" creates a HubSpot activity on the right company record.
Churn-risk conversations get flagged as CRM tasks for the account owner.

How to connect HubSpot

01
Open the Marketplace in your dashboard
Sign in to Command+K, open Marketplace, and click Connect on the HubSpot tile.
02
Add your HubSpot OAuth app credentials
HubSpot requires your own OAuth app: add the callback URL shown in the wizard to the app's OAuth settings, then paste its client ID and secret. This is a one-time setup.
03
Users sign in with their own account
Each end user authorizes with their own HubSpot login, so the assistant only sees what they can see. Tokens are stored and refreshed by the platform.

HubSpot + Command+K FAQ

Does HubSpot have an MCP server?

Yes. HubSpot's MCP server is available as a connector in the Command+K Marketplace: CRM records, marketing content, and activities from your HubSpot account.

How do I connect HubSpot to my product's AI assistant?

Open the Command+K dashboard, go to Marketplace, and click Connect on the HubSpot tile. HubSpot requires your own OAuth app: add the callback URL shown in the wizard to its settings, paste the client ID and secret once, and each user then signs in with their own HubSpot account.

What can an AI assistant do with the HubSpot connector?

Give your assistant CRM context — who the user is, what plan they're on, and what the account history says. Typical scenarios: The assistant greets a signed-in user with account-aware help because it can read the HubSpot contact record. Sales-assist: "log this conversation" creates a HubSpot activity on the right company record. Churn-risk conversations get flagged as CRM tasks for the account owner.