The contract is the smaller number
Published pricing runs roughly $15,000 to $140,000 a year with a median around $48,400 — three to four times what comparable tools charge for similar audience sizes — and professional services of about $15,000 to $25,000 are typical on a $50,000 annual contract.
$29 or $99 a month, on a card, with no implementation fee. If you need help, it is included rather than quoted.